Toronto for All
Chief Creative Officer: Jon Toews
Creative Director/Copywriter: Jason Levine
Creative Director: Jon Lane
Art Director: Abby Klages
Toronto For All is a public education initiative by the City of Toronto to generate dialogue among Toronto residents in order to create a city that says “no” to all forms of discrimination and racism, including systemic racism.
On behalf of the Centre for Independent Living in Toronto (CILT) and the City of Toronto, we closed off a transit shelter with glass so people couldn’t enter. The headline ‘Feeling left out?’ was quickly paid off with the copy 'Over 400,000 Torontonians with disabilities do, too', to help communicate the challenges Torontonians living with disabilities face every day. A CTA to learn more drove people to a website to explore ways they can help make Toronto more accessible.
On behalf of the National Initiative for Care of the Elderly (NICE) and the City of Toronto, Public Inc. created a faux brand Imagés and product called an Aging Cream. Through a series of three transit shelter ads and a video, Public Inc. was able to pique the audience's curiosity through this strange product and start a conversation about ageism — more specifically, ageism against older adults in the workplace.