The Vagina Hack

We had an internal competition to tackle an issue for one of our clients (who will remain nameless for now).

They had a complicated problem: Despite the millions spent to normalize periods, women still don’t understand their own bodies, particularly when it comes to reproduction. Gen Z doesn’t want sugarcoated information – they just want to be told the uncomplicated truth. But the category (and let’s be real: society) still believes women don’t want to know – or can’t handle – the truth.

 

So how does this brand deliver the education women want and encourage them to proactively request their contraception product?​