CPAC
TANK WW
Toronto, ON
2023
Senior Art Director: Abby Lind
Senior Copywriter: Rob Ramsay
The Cable Public Affairs channel tasked us with refreshing their brand and creating a campaign that would engage Canadians who week out political news but don’t see CPAC as an essential source for information.
Watch For Democracy
Democracy needs informed citizens: In a world of filtered news, polarization, misinformation, and distrust, a strong democracy needs its citizens to be fully informed
so they can hold those in power accountable. CPAC is the best and most reliable
way to do that because it allows citizens to bear witness to raw, unfiltered democracy
— a claim no other platform can make.
Democracy doesn’t stop when you leave your voting station. No matter your political affiliation, it requires close observation and accountability. It requires the eye of the people.
That’s why we encouraged Canadians to watch CPAC to keep an eye
on the issues that matter most to them:
“Politics is too serious a matter to be left to politicians”
- Charles De Gaulle
